Ensuring a Stable Supply of High-Quality Hygiene Products for a Leading UK Hotel Group

Subtitle: Empowering clients to reduce costs, improve efficiency, and enhance end-user experience through customized products and reliable supply chain management.

Client Industry: Hospitality

Service Type: OEM/Private Label Customization, Bulk Tissue Paper Slitting and Processing, Continuous and Stable Supply

Cooperation Duration: 3+ years

Products Involved: Hotel-specific toilet paper, high-quality hand towels, restaurant napkins

I. Client Background and Core Challenges

Dis*** is a well-known hotel chain service company in the UK market, with over 200 branches and a huge demand for hygiene paper products with stringent quality standards

Before our cooperation, they faced the following main challenges:

Unstable supply: Their previous suppliers frequently experienced delivery delays, affecting their daily operations.

High cost pressure: Frequent small-batch purchases and high logistics costs made it difficult to control overall expenses.

Inconsistent quality: The products received varied significantly in weight, softness, and absorbency, impacting the end-user experience.

Lack of customization: They were unable to obtain products that met their brand positioning (e.g., embossing, logo, specific sizes).

II. Our Customized Solution

We assembled a dedicated service team, conducted in-depth research into the client's operational scenarios, and proposed an integrated solution:

Product Customization and Optimization:

Standardized Specifications: Based on their actual usage, we recommended the most economical "bulk roll slitting" solution and standardized the paper weight and size for all branches, facilitating centralized procurement and management.

Enhanced Functionality: We designed double-layered embossed toilet paper and highly absorbent, quick-drying hand towels, significantly improving the user experience.

Brand Enhancement: We provided white-label (private label) and "micro-customization" services (printing their logo on the tissue core or packaging), strengthening their brand image.

Supply Chain and Logistics Restructuring:

Demand Forecasting System: We shared data analysis tools to help them predict demand for the next 3-6 months based on historical data, enabling planned procurement.

Consolidated Transportation: We combined multiple product lines (toilet paper, hand towels, napkins) into single shipments and optimized overall logistics costs through flexible combinations of various trade terms such as FOB/CIF. Safety Stock Warning: We have established safety stock in bonded warehouses or partner warehouses in their respective countries/regions and implemented an inventory warning mechanism to ensure that they never run out of stock.

Service and Support System:

A dedicated account manager and a technical customer service representative are assigned, providing 7x24 hour response.

Regular market raw material price fluctuation analysis reports are provided to help them seize the best procurement opportunities.

III. Achieved Quantifiable Results

Through three years of close cooperation, we have jointly achieved the following significant results:

Reduced Operating Costs: Through centralized procurement and logistics optimization, the client's overall procurement costs have decreased by approximately 10%.

Improved Supply Chain Efficiency: On-time delivery rate increased from the initial 85% and stabilized at over 99%, completely eliminating the risk of operational disruptions due to stock shortages.

Improved Quality and Satisfaction: The complaint rate from end-users regarding sanitary paper products decreased by 90%, and internal customer surveys showed a significant increase in store satisfaction.

Expanded Cooperation Depth: From the initial single toilet paper product, it has expanded to a full range of paper products covering all their hygiene needs, becoming their trusted strategic supplier.

IV. Customer Testimonial

“Partnering with LangQiao is one of the most successful decisions in our supply chain optimization. They are not just a supplier, but more like an extension of our sanitary paper products department. Their professional customized solutions and unwavering commitment to delivery have given our operations department complete peace of mind. Most importantly, they have helped us improve the guest experience, which is invaluable.”

V. Professional Insights and Industry Implications

This case demonstrates that in the B2B sanitary paper industry, value extends far beyond the product itself. Successful cooperation is built on:

 A deep understanding of the client's business scenarios.

Flexible and scalable customization capabilities.

A rock-solid supply chain resilience.

 We believe that this "product + solution + service" model can bring transformative change to more companies worldwide seeking a balance of efficiency, quality, and value.